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How to Prioritize Your Current Paid Advertising Channels

It’s important to understand how to prioritize your current paid advertising channels when working with Call-tracking software. By evaluating the available options and cross-referencing CRM and call-tracking data, you can decide which metrics to use, and which to omit. Depending on the quality of the available channels, you may want to focus on one metric or a combination of a few.


If you are in the paid advertising game, you probably know that AdWords is an excellent evergreen source of traffic. It’s easy to schedule and optimize ads and you don’t need to spend time constantly reworking your ad copy or bid strategies.

One way to make sure your ads are performing well is to track the results. One of the most effective ways to do this is with call-tracking software. With call tracking, you can determine which keywords lead to calls, how those calls convert, and whether or not your ad copy is converting the calls.

In Google Ads, you can setup conversions for both click-throughs and calls. For click-throughs, you can choose a 30-day window, or you can use a time decay. A time decay is useful for longer sell cycles or for a multi-lead campaign.

You can also track the calls you receive through call extensions. These extensions allow you to have a unique phone number that will show up in the Google ads. This feature is useful for optimizing your ads and gaining more conversions.

Google Ads offers a call reporting feature that tracks the length of each call. It also records the start and end times of the call. However, call reporting is not available for all accounts. That’s because it can change the actions you take based on your account’s settings.

Call-tracking is a great way to prioritize your current paid advertising channels. When deciding what campaigns to focus on, remember that phone calls are more likely to generate conversions than web searches. Therefore, it’s important to include a call-tracking option in your ads.

If you’re using an ad agency, make sure your account manager knows about your call-tracking strategy. Otherwise, you might find your account has been turned off. Contact your account manager and ask them to turn it back on.

Google Display Network

In the early part of August, Google made a change to its call tracking system. This changed how advertisers can see where calls are coming from. It also allowed for more precise targeting.

The new system uses machine learning to show ads that will likely convert. These ads appear across the Google Display Network, YouTube Home and Watch Next feeds, and Gmail. They’re designed to be visually engaging.

While call-tracking isn’t the only way to track the effectiveness of your ads, it’s an extremely useful tool. Having this information will help you make smart decisions about where to invest your advertising dollars. You can also use the data to optimize your ad campaigns for maximum performance.

When you set up a Google Ads account, you can turn on or off call reporting. To find out what is available, you need to log in and then go to Settings. If you choose to turn it on, you will be able to see a list of your driving keywords, ad groups, and conversion actions.

Call reporting also works with call extensions, which allow people to call directly from your ad. This makes it possible for you to track conversions based on how long a call is and which keyword drove the call.

Whether you want to focus on conversions or lead generation, call-tracking can help you get the most out of your ad campaigns. Using call tracking will help you measure your ROI on paid search campaigns.

Whether you’re a beginner or a veteran advertiser, Google has an ad option to suit you. For novice advertisers, you’ll want to try Smart Mode. The campaign optimizes according to your budget and your goal. Unlike Standard campaigns, Smart mode allows you more control and lets you test multiple combinations.

Pay-per-click (PPC)

If you’re in the paid advertising space, you know that it’s important to identify and prioritize your current paid advertising channels. This can be done by tracking your results down to the phone call. You can do this through a variety of methods, but one of the most common is to use call-tracking software.

WordStream offers a call-tracking feature that helps users understand which keywords are driving phone calls. It also allows you to measure the ROI of your paid search campaigns.

In addition to using a call-tracking solution, you can also take advantage of the tools available through Google Ads. For example, you can use call reporting, which tracks your call-only and call-to-call ads’ durations and the phone-through rate. Using this data, you can determine which of your ad groups are driving the most calls.

When tracking with Google Ads, you can turn on call reporting at the account level or in ad groups. This will give you a complete picture of how your ad is performing.

Using a call-tracking solution can help you prioritize your current paid advertising channels, as well as make it easier to determine which ads are most effective. Call-tracking software can also track your prospect demographics, engagement history, and previous conversions.

You can then import your conversion data into Google Ads. If you’re looking for more comprehensive campaign analysis, you might consider using a third-party call-tracking solution. These solutions can go beyond what is available through Google’s analytics.

Tracking the right paid advertising channels can make a huge difference in your bottom line. The goal of any ad campaign is to create a connection with prospective customers.

Cross-referencing call tracking and CRM data

There are a number of different options to choose from for call tracking. Using a paid service can help filter out unqualified calls from ad platforms. It can also track calls back to specific ad campaigns. This can be a great way to prove that your marketing efforts are driving sales. In addition to this, it can help you identify leads that you may have missed in the past.

Another option to consider is using a free service. Although it doesn’t have the same analytics or features as a paid service, it can help you get more qualified calls. Additionally, it can be used to clean up extraneous conversion actions. By de-duping, you can find out if a conversion action is unique. You can then assign values to different outreach channels to gauge your conversion rate.

One of the best features of WhatConverts is its user-friendly dashboard. The tool also has impressive features, such as event triggered actions and conversion tracking. Moreover, it has a free trial and a very affordable price. With this, you can see if the service is right for you. For agencies, brands, or pay-per-call marketers, this is a great option. However, for digital marketers, it’s best to opt for a larger, more comprehensive tool. If you’re not sure, there’s a 14-day trial available. Depending on your needs, you can also decide whether to upgrade your account.


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