A vision and mission statement are important components of any organization’s strategy. They define the purpose and direction of the organization, as well as provide a framework for decision-making and goal-setting. In this article, we will explore what a vision and mission statement is and how it can be used to benefit an organization.

What is Vision?

A vision statement is a concise declaration of an organization’s purpose and long-term direction. It is a statement of intent that describes the organization’s desired future, and is used to guide decision-making and provide a framework for setting goals. A vision statement should be inspirational and should capture the imagination of those within the organization.

What is Mission?

A mission statement is a statement of purpose that defines the organizational objectives and serves as a guide for decision-making and goal-setting. It is a statement of the organization’s core values and principles, and should be used to set the tone and direction for the organization. A mission statement should be clear and concise, and should provide a sense of purpose that can be shared by everyone within the organization.

A vision and mission statement are essential components of any organization’s strategy. They provide a framework for decision-making and goal-setting, and help to ensure that all members of the organization are working towards the same objective. By having a clear vision and mission statement, an organization can ensure that it is working towards its desired future.