Product Label Formats: How Die Cut, Kiss Cut, and Wide Format Labels Differ

From product packaging to custom stickers, labels are used on a variety of consumer goods and marketing materials. Understanding the different label formats available is key for business owners and marketers looking to successfully showcase their brand.

Die cut, kiss cut, and wide format labels are three common types that vary in shape, structure, functionality, cost-efficiency — so it’s important to know which option best suits your needs. In this blog post, we’ll dive into how each type of label differs from one another and recommend practical advice for determining which one works best for you.

Die Cut Labels

Die cut labels are the most common type of label and can be found on almost any product. These labels are created by using a die, or specialized tool, to cut out a specific shape from a sheet of material. The die is custom-made to match the desired shape and size of the label, allowing for precise cuts with clean edges.

One of the main advantages of die cut labels is their versatility. They can be created in a variety of shapes, sizes, and materials to fit any product or packaging. Additionally, they can be printed with vibrant colors and high-quality graphics, making them eye-catching and ideal for branding purposes.

However, die cut labels do have some limitations. The cost of creating custom dies can be expensive, especially for smaller runs of labels. Also, the shape and design of the label may affect the overall cost, as more intricate designs or shapes require more time and materials to create.

Overall, die cut labels are a reliable option for creating unique and visually appealing labels for your products.

Kiss Cut Labels

Kiss cut labels are similar to die cut labels in that they are also created using a die. However, the main difference is that kiss cut labels only cut through the top layer of material, leaving the backing intact. This allows for easy peeling and application of the label.

Kiss cut labels are often used for smaller products or items that require more precise labeling, such as food packaging or cosmetics. They can also be used for promotional stickers or decals, as they are easy to peel and stick onto different surfaces.

One of the key benefits of kiss cut labels is their cost-efficiency. Since the backing remains intact, less material is needed compared to die cut labels. This makes them a more budget-friendly option for businesses looking to save on label costs.

However, kiss cut labels are limited in terms of shape and size options. The backing must remain intact, so the label cannot be cut into intricate shapes or designs.

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Wide Format Labels

Wide format labels, also known as digital labels, are created using a large-scale printing process instead of a die. This allows for more freedom in design and shape options, as well as the ability to print larger labels.

Wide format labels are commonly used for large-scale labeling needs, such as banners, signs, and vehicle wraps. They are also a popular choice for product labels that require more detailed information or graphics.

One of the main advantages of wide format labels is their flexibility. The printing process allows for a wide range of design options, making them ideal for businesses looking to create unique and eye-catching labels. They also offer cost efficiency for large label orders, as the printing process is quicker and requires less material than die cut or kiss cut labels.

However, wide format labels may not be suitable for smaller products or items that require precise labeling. The larger size of the label may make it difficult to apply on smaller packaging without taking up too much space.

Determining the Best Label Format for Your Needs

So, how do you determine which label format is best for your product or marketing materials? Here are a few things to consider:

  • Material: If you have a specific material in mind for your product labels, such as a certain type of paper or vinyl, then die cut labels may be the best option. However, if cost is a concern and you’re open to different materials, then kiss cut or wide format labels may be a better choice.
  • Design: If you have a unique shape or design in mind for your label, then die cut or wide format labels are the way to go. Kiss cut labels may not be able to achieve intricate designs due to the limitations of cutting through only the top layer of material.
  • Cost: If you have a strict budget, then kiss cut labels may be the most cost-effective option. However, if you’re looking to create a large number of labels or have more design flexibility, then wide format labels may offer better value.
  • Application: Consider how the label will be applied and where it will be placed on the product or item. This can help determine the best size and shape for your label, as well as which format will be most suitable.

Ultimately, it’s important to carefully evaluate your needs and budget before deciding on a label format. Each type offers its own advantages and limitations, so choose wisely based on what is most important for your specific product or marketing materials.


In summary, die cut, kiss cut, and wide format labels are three popular options for businesses and marketers looking to showcase their brand through product labeling or promotional materials. Each type offers its own unique advantages and limitations in terms of shape, design, cost-efficiency, and application.

By considering your specific needs and budget, you can determine which label format is the best fit for your business. So don’t be afraid to get creative and experiment with different label formats to find the perfect fit for your product or brand. After all, a well-designed label can make all the difference in attracting customers and standing out in a competitive market.  So take the time to research and choose the best label format for your needs, and watch as your products stand out on shelves and your brand gains recognition.