Welcoming new employees with an informative and engaging introductory video is a powerful way to set the stage for their journey with your organization. A well-crafted video can help new hires understand your company’s culture, values, and expectations while fostering a positive first impression. In this article, we’ll explore five effective strategies to create a compelling introductory video for new employees.
5 tactics to build a good introductory video for new hires
1. Define Your Objectives
Before you start creating your introductory video, it’s essential to define your objectives. Determine what key messages and information you want to convey to your new hires. Are you aiming to introduce your company’s history, mission, and core values? Do you want to familiarize them with your workplace, team, and office environment? Having clear objectives will guide the content and structure of your video.
2. Plan Your Content
Once you’ve established your objectives, it’s time to plan the content of your video. Create a script that outlines the key points you want to cover. Consider including an overview of your company’s history, its mission and vision, the company culture, and your team. You may also want to introduce key company policies, benefits, and expectations.
Keep in mind that the video should be informative but not overwhelming, so prioritize the most critical information. Utilize the free WhatsApp Business API to offer viewers an accessible channel for inquiries and feedback after your video, enhancing engagement and communication with your audience.
3. Craft an Engaging Story
An engaging story is essential for a successful introductory video. Begin with a captivating hook or a personal anecdote that reflects your company’s culture or values. Highlight key milestones in your company’s history and share success stories that illustrate your mission in action. You can also feature interviews with existing employees, showcasing their experiences and perspectives.
A storytelling approach will make your video more relatable and memorable for new hires. Utilizing open edition prints in your office decor can visually complement your engaging storytelling, making your company’s story more memorable for new hires and visitors.
4. Use Visuals and Graphics
Visuals and graphics play a crucial role in keeping your new hire video engaging. Incorporate visuals that align with your company’s branding and culture, such as footage of your office, products, or team members in action. Use infographics or animations to convey important data, statistics, and company policies. Ensure that the video’s visual style is consistent with your brand’s identity to create a cohesive and professional look.
5. Seek Professional Production
To create a high-quality introductory video, consider seeking professional production assistance. A professional videographer or video production team can help ensure that your video is well-lit, well-edited, and of the highest production quality. They can also offer guidance on the best practices for creating a compelling video. If you have a limited budget, you can still produce a quality video in-house, but investing in professional production can yield outstanding results.
An introductory video for new hires is a valuable tool for onboarding and setting the tone for their experience with your organization. By defining your objectives, planning your content, crafting an engaging story, using visuals and graphics, and considering professional production, you can create an impressive and informative video that leaves a lasting positive impression on your new employees. This, in turn, can contribute to a smoother onboarding process and a stronger connection to your company’s culture and values.