Amazon Seller Central: a Powerful Platform for Third-party Sellers

If you want to sell your products on Amazon, you have two main options: Amazon Vendor Central and Amazon Seller Central. These are two different platforms that offer different benefits and challenges for sellers. In this article, we will focus on Amazon Seller Central, which is the platform for third-party sellers who want to have more control over their business.

Amazon Seller Central is a powerful platform for third-party sellers who want to sell their products on, the largest online marketplace in India. With Amazon Seller Central, you can manage your sales, inventory, and business operations on a single dashboard. You can also access various seller programs, such as Fulfillment by Amazon (FBA), which handles storage, packing, shipping, delivery, and customer support for you. Whether you are a new or an experienced seller, Amazon Seller Central can help you grow your business and reach crores of customers across India and beyond.

What is Amazon Seller Central

Amazon Seller Central is a web-based portal that allows third-party sellers to list, manage, and sell their products on Amazon. Third-party sellers are independent businesses that sell their products directly to customers, without involving Amazon as a middleman. Third-party sellers can choose between two selling plans: Individual and Professional.

Individual sellers pay $0.99 per item sold, plus other selling fees. This plan is suitable for sellers who sell fewer than 40 items per month. Professional sellers pay $39.99 per month, plus other selling fees. This plan is suitable for sellers who sell more than 40 items per month and want to access more tools and features.

Some of the benefits of using Amazon Seller Central are:

  • You have more control over your pricing, inventory, and marketing strategies.
  • You can use Amazon’s fulfillment services (FBA) or ship your products yourself (FBM).
  • You can access various reports and analytics to track your sales performance and optimize your business.
  • You can create your own branded storefront and enhance your product listings with A+ Content and Sponsored Ads.
  • You can participate in programs such as Amazon Prime, Subscribe & Save, and Amazon Business.

Some of the challenges of using Amazon Seller Central are:

  • You have to compete with other third-party sellers and Amazon itself for the Buy Box.
  • You have to comply with Amazon’s policies and standards for customer service, product quality, and seller performance.
  • You have to manage your inventory and shipping costs effectively.
  • You have to deal with customer inquiries, returns, and refunds.

How to Get Started with Amazon Seller Central

To start selling on Amazon Seller Central, you need to follow these steps:

  1. Create an Amazon seller account by visiting and choosing your selling plan.
  2. Verify your identity and bank account information.
  3. Add your products to the Amazon catalog or create new product listings.
  4. Choose your fulfillment method: FBA or FBM.
  5. Set your prices and shipping options.
  6. Start selling and monitor your orders and payments.

Tips for Success on Amazon Seller Central

Selling on Amazon Seller Central can be a rewarding and profitable venture if you follow some best practices. Here are some tips that will help you succeed:

  • Research your market and competitors to find profitable niches and keywords.
  • Optimize your product listings with clear titles, descriptions, images, and keywords.
  • Use FBA to save time and money on fulfillment and increase your chances of winning the Buy Box.
  • Use A+ Content and Sponsored Ads to boost your visibility and conversions.
  • Encourage customer reviews and feedback to build trust and credibility.
  • Monitor your sales performance and metrics regularly and make adjustments as needed.


Amazon Seller Central is a powerful platform for third-party sellers who want to sell their products on or It allows sellers to manage their online business operations, from listing products to shipping orders to tracking sales and payments, to accessing seller programs and tools. Amazon Seller Central also provides sellers with various benefits.

Amazon Seller Central is a great opportunity for sellers who want to grow their online business and reach a large and loyal customer base. By using Amazon Seller Central, sellers can leverage the trust and reputation of Amazon and enjoy various features and benefits that can help them succeed in the e-commerce market.